The Stuff Of Legends


Nobody likes being told by brands exactly what makes for a legendary outing, so in this pitch-winning campaign I just wrote context clues.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Jäger night” ads were balanced against craft messages:

 

 

 

 

 

 

 

 

 

 

 

 

And for Jägermeister especially, the best way to drink responsibly is to grab a taxi.