No Joke

An anti-bullying message for timeliness, based on a simple insight:
http://www.reddit.com/r/videos/comments/2ro3nb/honest_antibullying_psa/

AICP Winner, Webby Honoree, LIA Award finalist, Creativity Editor’s Choice, Little Black Book Editor’s Choice

 

 

 

 

And speaking of timeliness — if you’re going do a twist on pop culture like this video, remember to release it quickly.
Otherwise a Canadian agency might release an eerily similar video ahead of yours and go viral.. So mean of them.