An anti-bullying message for timeliness, based on a simple insight:
AICP Winner, Webby Honoree, LIA Award finalist, Creativity Editor’s Choice, Little Black Book Editor’s Choice
And speaking of timeliness — if you’re going do a twist on pop culture like this video, remember to release it quickly.
Otherwise a Canadian agency might release an eerily similar video ahead of yours and go viral.. So mean of them.