Something hurtful is posted online every 60 seconds. So we created the NiceBot, an automated Twitter bot that delivers niceness to random people every 30 seconds.

It’s the only direct-to-user automation Twitter has officially allowed.

Webby Nominee, One Show Merit, Webby Honoree, Creative Review Annual, 4A Partnership Gold, Shorty Award Shortlist x4




Next: Macy’s “She’s trying to tell you something”