Jägermeister


Most people don’t realize that this weird drink that makes nights crazy is also crafted like crazy out of 56 ingredients from around the world, aged in oak barrels. This campaign tells that story with puzzles of exactly 56 wooden parts.

 

02_FOUNT_56-JUSTPARTS

02_FOUNT_56-FRAME

 

03_FOUNT_ASSEMBLY

 

MASTER_FOUNT

 

 

jagermeister_56-PARTS_CHEERS-TOGETHER

04_CHEERS_DIMENSION

01_THE-PROCESS_TOGETHER

04_THE-PROCESS_DIMENSION

The oak art went on a tour of bars and extended into hand-painted murals around the country, plus print and social content.

wallscape-wide

 

 

wallscape

 

 

 

Jager_1080_256c

 

 

Before the message shifted to craft, we highlighted how Jagermeister, more than any other drink, can make a night insane.
But nobody likes being told exactly what makes for a cool or fun time, so in this pitch-winning campaign, I just gave context clues around modern, legendary nights.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Jäger night” ads were balanced against craft messages:

 

 

 

 

 

 

 

 

 

 

 

 

And for Jägermeister especially, the best way to drink responsibly is to grab a taxi.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Your Portfolio Archive currently has no entries. You can start creating them on your dashboard.

 

If you see an ad down here, it’s because
WordPress wants $$ to remove ads. But it’s
actually a handy advertising benchmark
for comparison. Thanks WordPress!