Most people don’t realize that this weird drink that makes nights crazy is also crazily crafted from 56 ingredients around the world, aged in oak barrels. This campaign tells that craft story with wooden displays fitted together from 56 parts.
(It still hints at the odd Jäger times in the headlines.)
Lüerzer’s Archive, Communication Arts Annual, Lüerzer’s Archive: 200 Best Illustrators, The Drum’s Best Ad of the Week
The oak art went on a tour of bars and extended into hand-painted murals around the country, plus print and social content.